The fake company prevents the banks from taking over EcoModa's stocks, primarily because of Betty's business savvy and financial contacts. The business plan sets up a fake company, run in name by Betty, as a firm financial backer of EcoModa. So out of loyalty, and love, to Armando, she helps him launch a risky new business plan that could mean the downfall of EcoModa, but if successful, could bring the company back to firm financial standing. Throughout the weeks, Betty falls in love with Armando but keeps her feelings a secret, once without sense he accidentally said: "You are the love I need".Īlong the way, Ecomoda falls into a terrifying scheme that causes the company to lose millions of dollars, therefore putting Ecomoda into financial ruin. Nevertheless, Betty continuues to proves herself invaluable as she maneuvers effortlessly in the business and finance milieu, earning respect among industry insiders and the secretaries who would become her close friends, lately called El cuartel de las feas (The club of the ugly women). Since EcoModa is a fashion company that is always primarily concerned with image and beauty, Patricia is seated in the lobby, and Betty is seated in a stock room behind Armando's office, to not be shown to the public. In order to please Marcela, Armando decides to hire as his new secretaries both Betty, the ugly but brilliant economist, and the very attractive but not so intelligent Patricia. While he is concerned about her "ugliness", he likes the idea that she could be his ally, rather than a spy. He is reluctant to hire Patricia because he assumes that Marcela would want her to spy on him, given his reputation as a notorious, ridiculous, womanizer. Armando is in search of a new secretary and first interviews Marcela's best friend, named Patricia Fernández. He is engaged to Marcela Valencia, an EcoModa executive and daughter of the deceased co-founder, Valencia. She sends her résumé to EcoModa without a photograph, thus securing an interview.Īrmando Mendoza,who is EcoModa's new president, is the smart, handsome, and well-educated son of the company's retired co-founder Roberto Mendoza. After searching unsuccessfully for a job to match her education and experience, she applies for a position as the secretary to the president of EcoModa, a highly successful, trendy fashion manufacturer/retailer founded by two families, the Mendozas and the Valencias. Though she has a great master's degree in finance and graduated at the top of her class, Betty has always been unable to secure a job interview, because, she claims, her ugly photograph ruins her otherwise impressive résumé. She becomes Armando's accomplice in a clandestine scheme to save EcoModa from financial ruin and they become romantically involved. Betty constantly faces the scorn of EcoModa's attractive manager-owners but proves herself indispensable to EcoModa's new president, Armando Mendoza. It is the first telenovela to have been remade worldwide and has been regarded as bringing the telenovela to new levels of success.īeatriz Aurora Pinzón Solano, Betty, is an unattractive but a brilliant economist working as a secretary at a fictitious Colombian fashion empire, EcoModa. In addition, the premiere episode doubled and in some cases nearly tripled its prior audience among all key demographics.ĭue to the success of re-runs aired in the United States, in June 2009, Yo soy Betty, la fea re-aired in México on Canal de las Estrellas.īetty, la Fea is one of the world's most popular television shows and is considered the most famous Latin telenovela in history. Eight years after the telenovela's original run, the highly anticipated return of the original version of Yo Soy Betty, La Fea delivered impressive ratings for the network, attracting over one million viewers, more than half a million of which were adults aged 18–49. Original Colombian version in other countriesīetty, la Fea re-aired on Spanish-language U.S.In the United States, both the comedy-drama hit Ugly Betty and Televisa program La Fea Más Bella are based on the Colombian soap opera. More than a dozen versions of the telenovela have been made in other countries due to the popularity of the plot. Yo soy Betty, la fea ("I am Betty, the Ugly one") is a telenovela filmed in Colombia, written by Fernando Gaitán and was produced from 25 October 1999 to by the Colombian network RCN (Radio Cadena Nacional).
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